Hi, I’m Lisa 👋

I’ve spent over 15 years in the wedding industry as a bridal hair and makeup artist, growing a busy business, winning awards and teaching thousands of professionals online and in person. These days, I’m the founder of Creative Freedom App and co-founder of Gather + Grow App.

My mission now?

“To cut through the noise. In a world where social media gives everyone a platform to tell you what your business “should” be doing, I’m here to give you the facts. Not opinions. Not trends. Real data that helps you make smart, informed decisions about your business.”

Are you here to learn about:

Creative Freedom App

Gather + Grow App

Conversion Advantage Course

Lisa Alger Academy/Best-selling tutorials

A business management platform designed specifically for the wedding industry. Creative Freedom brings together every part of running a business into one organised system:

  • Client Portals – provide brides with a professional, central space for quotes, contracts, payments, and communication.

  • Event & Contact Management – keep all client details, dates, and services clearly structured and easy to access.

  • Wedding Morning Scheduler – build realistic timelines so the day runs smoothly, reducing stress for you and your clients.

  • Automations & Messaging – save time with workflows and reminders while still keeping communication personal.

  • Accounts & Reporting – track income, expenses, and business performance without needing multiple systems.

The result: a smoother experience for clients and a more manageable, enjoyable business for you.

Learn more

A dedicated community created for Bridal Hair and Makeup Artists, combining education, opportunity, and support:

  • Expert-led Courses – gain knowledge and business skills that help you grow both creatively and professionally.

  • Job Opportunities via Love Alters Not – connect directly with brides looking for artists, with availability and location already matched.

  • Weekly Planner – plan your week, balance priorities, and stay focused on your goals.

  • Tutorial Marketplace – access skill-based tutorials to expand your portfolio and techniques.

  • Wellness Features – support your wellbeing in a profession that can feel isolating.

  • Exclusive Discounts – save on products and tools that support your business.

The aim is to give artists not only resources, but also a place to feel supported and connected.

Join for free

A free, focused 30-minute session designed to help wedding professionals convert more enquiries into bookings:

  • Buyer Behaviour Psychology – understand how clients make decisions, so you can adapt your responses to match what they value most.

  • Practical Framework – a simple, repeatable approach to replying to enquiries that feels natural and effective.

  • Creative Freedom ‘Insight’ Feature – instantly identify the personality type of each bride at the enquiry stage, giving you the confidence to tailor your reply.

The course takes the guesswork out of client communication, helping you secure more bookings without feeling “salesy.”

Watch for free
Buy Best Selling Tutorials
Lisa Alger Academy Login